Coffee Origins: The Coffee Wave

Coffee Origins: The Coffee Wave

Coffee is an ever changing commodity. From bean to brew, the environment, taste, and appearance of the popular beverage transitions and adapts to the changing market.  Roasters and brewers are continually challenged to innovate the classic morning cup of joe to meet the demands of the growing demographic of coffee consumers. The landmark transformations in consumer and market behavior of coffee is often referred to as a coffee wave.  As coffee grew in popularity, the first wave swept through the industry. Think Folgers and Maxwell House as brands associated with this wave. Coffee makers ushered in the commercialization of coffee...


Origins: The Key of Coffee

Origins: The Key of Coffee

As single notes come together, a symphony of sound erupts and a narrative unfolds. Minor keys deepen and major keys lift. A wave of music floods the air. Music has the power to create a mood, to tell a tale, to create a tone and set an environment. Music isn’t just music. It’s a fusion of rhythm, notes, and instruments that can lift the spirit and tell a story.  Coffee isn’t just coffee. Like music, coffee is composed of a string of notes. These notes tell a story with their various flavors. Each variety of coffee has a particular tone, a particular key...


Coffee Origins: The Coffee Tree

Coffee Origins: The Coffee Tree

So, what kind of coffee are you drinking this morning? Check out your bag of single origin coffee from Coffee by Gillespie, and you will notice the region and farm which your beans call home. You will also taste and smell the varietal which is the variety of the coffee plant. 


Coffee Origins: An Introduction

Coffee Origins: An Introduction

Hi, my name is Kathy, and I’m from Michigan. What’s your name and where are you from? When introducing ourselves, we preface the conversation with our name and often our geographical location.  The label on your bag of coffee is an introduction to your beans inside. Just as you would introduce yourself to someone, the label on your coffee helps introduce you to and understand your coffee and its origin.  If you are part of the Roaster’s Choice Single Origin Monthly Subscription, you receive a uniquely different coffee(s) every month. The first description you will notice on your bag of beans...


An Introduction to Coffee: The Base

An Introduction to Coffee: The Base

The room fills with the aromatic richness of freshly ground coffee beans. You have the makings of a delicious cup of coffee. Now that you have your perfectly ground beans, what do you grab as the base for your coffee beverage?  If you would like to take the next step to improving your cup of coffee, start with the base of the drink. Most coffee drinks are created from either a base of water or milk which makes up well over 90% of your beverage! Whether you choose to make a latte with milk or just a regular brewed cup...